Privacy Policy

Effective Date: September 1, 2026

Last Updated: September 1, 2026

1. Data Controller & Overview

This Privacy Policy describes how Shenzhen Qichuan E-Commerce Co., Ltd. (operating under the storefront brand Culfuer, accessible via culfuer.com) collects, uses, stores, and protects your personal information when you visit, make a purchase, or interact with our website.

For the purposes of applicable data protection laws (including GDPR and CCPA/CPRA), Shenzhen Qichuan E-Commerce Co., Ltd. acts as the Data Controller responsible for your personal information.

2. Personal Information We Collect

When you interact with our website or place an order, we collect several categories of personal data:

  • Device & Browsing Information: IP address, web browser type, operating system, time zone, referral URLs, pages viewed, search terms, and how you interact with the site (collected automatically via cookies, log files, and web beacons).

  • Order & Customer Information: Full name, billing address, shipping address, payment confirmation details, email address, and phone number (collected when you place an order or contact us).

  • Customer Support Records: Email communications, order dispute logs, and support inquiries sent to our support desk.

3. Purpose & Legal Basis for Processing

We use your personal information strictly for legitimate business purposes:

  • Order Processing & Fulfillment: To process transactions, handle billing, package items, arrange domestic/international delivery, and send order confirmations/invoices.

  • Customer Support & Communication: To respond to your questions, process return/exchange requests, and provide updates regarding delivery status.

  • Risk Prevention & Fraud Screening: To review transactions for potential fraud, unauthorized activity, or security risks.

  • Website Analytics & Optimization: To evaluate store traffic, improve site layout and user experience, and measure campaign effectiveness.

  • Compliance & Legal Obligations: To comply with tax, customs, accounting, and consumer protection regulations.

4. Third-Party Service Providers (Sharing Your Data)

We do not sell, rent, or trade your personal information. We only share necessary data with trusted third-party service providers who assist us in operating our online store, fulfilling orders, and communicating with you:

  • E-Commerce Infrastructure: Shopify Inc. hosts our online storefront and provides core transactional database architecture.

  • Payment Processors: Third-party payment gateways (including Shopify Payments, PayPal, and credit card networks) securely process payment details under PCI-DSS compliance. We never store complete credit card numbers on our local servers.

  • Logistics & Fulfillment Carriers: Dedicated logistics partners and international couriers receive your name, shipping address, and phone number solely to deliver your packages.

  • Analytics & Advertising Networks: Analytics tools (such as Google Analytics) and verified ad networks (such as AppLovin and Meta) help us understand audience interactions and deliver relevant marketing campaigns with your consent.

  • Legal Compliance: Authorities or legal entities if required by court orders, search warrants, or applicable statutory reporting obligations.

5. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to ensure site functionality, remember your shopping cart contents, and analyze site performance.

  • Essential Cookies: Necessary for account login, shopping cart maintenance, and checkout flow.

  • Analytics & Performance Cookies: Help us monitor visitor traffic patterns and troubleshoot errors.

  • Marketing Cookies: Track engagement with our promotional campaigns across authorized ad networks.

You can instruct your browser to refuse all cookies or notify you when a cookie is sent. However, disabling cookies may impair core storefront features such as checkout and cart management.

6. Data Retention

We retain your personal information (such as order history, invoices, and shipping details) only for as long as necessary to fulfill the purposes outlined in this policy, comply with our legal and tax record-keeping requirements, or resolve disputes. When data is no longer required, it is securely deleted or anonymized.

7. Your Privacy Rights

Depending on your geographic location (including California and the European Economic Area), you may possess specific statutory rights regarding your personal information:

  • Right to Access / Know: Request details regarding the categories and specific pieces of personal data we have collected about you.

  • Right to Rectification: Request correction of inaccurate or outdated personal details.

  • Right to Deletion (Right to be Forgotten): Request deletion of your personal data, subject to legal record retention requirements.

  • Right to Restrict or Object to Processing: Request that we restrict or discontinue specific data processing operations.

  • Right to Data Portability: Request a structured, machine-readable copy of your data.

  • Non-Discrimination: We will not deny goods, charge different prices, or provide a lower quality of service for exercising your privacy rights.

To exercise any of these rights, please contact our Data Protection Team at support@culfuer.com.

8. International Data Transfers

As our operations and technical infrastructure are globally distributed, your information may be transferred, processed, and stored outside your home jurisdiction (including in the United States, China, and Canada). We ensure appropriate data protection agreements and safeguards (such as standard contractual clauses) are implemented to protect your information across borders.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory updates. Any changes will be posted directly to this page with an updated "Effective Date".

10. Contact Us & Privacy Inquiries

If you have questions, feedback, or wish to submit a data rights request, please contact our designated privacy department:

  • Data Controller: Shenzhen Qichuan E-Commerce Co., Ltd.

  • Brand: Culfuer

  • Dedicated Privacy & Support Email: support@culfuer.com

  • Support Hours: Monday – Friday, 9:00 AM – 6:00 PM (GMT-8)

  • Registered Office Address: Room 6D-A028, Yi'an Zhifu Building, No. 20 Shatianwei 3rd Street, Huanggekeng Community, Longcheng Sub-district, Longgang District, Shenzhen, Guangdong, China